Teamwork for ‘dynamic’ Total Video advertising sales

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Mediengruppe RTL Deutschland and advertising technology provider Yospace are jointly testing targeted, digital spot exchanges.

Cologne, Germany, 28th June 2019 – The right advertising at the right time for the right target group, all thanks to Dynamic Ad Insertion (DAI). To ensure the dynamic delivery of video advertising during live streaming, the British video technology provider Yospace is teaming up with Mediengruppe RTL Deutschland and advertising sales specialist IP Deutschland. Yospace, which was acquired by RTL Group in January 2019, is specialised in Server-Side Dynamic Ad Insertion (SSDAI) solutions. The technology enables ads to be exchanged in the video stream, both in live streams and during on-demand viewing. The advertising technology is first being tested in VOX’s live stream on TVNOW.

“We want to be the nation’s number one in every discipline. And one way to achieve that is by forging strong alliances. One such alliance is our close cooperation with RTL Group subsidiary Yospace, which is a key component of our Total Video advertising sales strategy”, explains Matthias Dang, Chief Commercial, Technology & Data Officer at Mediengruppe RTL Deutschland. “Part of our day-to-day business entails analysing, testing and evaluating innovations. The combination of an extensive reach and the latest advertising technology is a significant contributing factor in our advertising sales success. Integrating the Yospace technology is a further building block that will give us a clear competitive edge.”

Tim Sewell, CEO at Yospace, explains what makes the technology so special:”When ads are inserted digitally, the power of television advertising and online advertising come together, such as targeting, linking and enhanced measurement. Rather than assembling television content and video advertising from two different sources, our technology integrates both into a single stream, guaranteeing a seamless transition. We’re already working together with many well-known broadcasters, Telcos and pay-TV operators in Europe, the USA and Asia and are looking forward tremendously to the first media partnership with Mediengruppe RTL Deutschland. More partners from the RTL Group family will follow shortly.”

Yospace’s advertising technology enables dynamic ad exchange in both live content and on-demand video content on any Internet-enabled device. Mediengruppe RTL Deutschland is currently sizing up its potential, because according to Jens Pöppelmann, Director Media Operation at IP Deutschland, this test is just a first step. “We see DAI as a future market and additional key pillar in video advertising sales and expect SSDAI to become the standard in premium streaming services. Consequently, we’re planning an even deeper technical integration of Yospace’s technology, to enable us in the medium term to propose the offering for all live streams and subsequently also for our on-demand content. This will enable us to create even greater incentives for advertisers.”

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Yospace to present Ad Copy Management paper at Streaming Tech Sweden

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Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.

The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.

Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
https://www.streamingtech.se

“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017.  Download your copy here.

Yospace Announces Dynamic Ad Insertion Technology Support for Harmonic VOS™ Media Processing Platform

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Staines-upon-Thames, UK – 18th October 2017
Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.

Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result.

David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”

STV Player first to provide targetable Dynamic Ad Insertion in live streaming on Amazon Fire TV

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STV Player has announced it is the first broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV.

The service is powered by Yospace, whose server-side DAI platform allows advertising to be replaced in a way that is consistent with the viewing experience expected of broadcast television. By inserting ads on the server side, the process of delivering fully addressable advertising across multiple platforms/devices is significantly simplified, and this has allowed STV to implement a true multi-platform advertising strategy.

STV Player with DAI-enabled live streaming is available across all Fire TV devices, including the all-new Fire TV Stick with Alexa Voice Remote which was launched by Amazon earlier this month.

Rémi Brunier, STV Player product owner, said: “STV was first in the UK to launch DAI live on web, iOS and Android in 2014 and we are thrilled to again be first to provide DAI on Amazon Fire TV, offering further value for advertisers with fully targeted commercials in live streaming. STV was a launch partner of the Amazon Fire TV in 2014 and today’s announcement further strengthens our partnership.”

Tim Sewell, CEO of Yospace, said: “STV has been leading the way in live streaming for a number of years now. Following the launch of Dynamic Ad Insertion for STV Player in 2014 every other UK broadcaster has followed suit, and now it is leading the way in implementing a full cross-platform strategy. The launch of DAI for Fire TV demonstrates that STV continue to operate at the cutting edge of commercial television.”

Amazon Fire TV was STV Player’s fastest growing distribution channel in 2016, highlighting the growth of OTT viewing as STV continues to make its content available free of charge to viewers anywhere, anytime.

 

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About STV Player
Available on 15 platforms, STV Player allows consumers within STV’s licence area to live stream and catch-up on STV’s extensive range of content, including Broadchurch, popular soaps Emmerdale and Coronation Street, hit entertainment shows such as The Voice and Britain’s Got Talent, as well as STV’s flagship news and current affairs coverage and classic archive content including top dramas Taggart and Rebus.

About Yospace
Yospace is the foremost provider of Dynamic Ad Insertion technology in the world today. Its server-side solution allows live streams and on demand content to be monetised in a way that is true to the user experience of broadcast television, while allowing advertising to be curated to the interests of the individual viewer.

Yospace services major broadcasters and network operators across the globe, including DirecTV in the US; Sky, ITV, BT Sport, Channel 4 and STV in the UK; BFMTV in France; Canal 13 in Chile; TV4 in Sweden; Seven West Media, Channel 9 and Network Ten in Australia; TV3 and TG4 in Ireland.

 

For further information, please contact the STV press office:-

Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv

Anna Hendry
0141 300 3830
anna.hendry@stv.tv

Mobile video innovator Yospace in MBO

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Yospace, the mobile video innovator formerly owned by Bauer Media, has today announced the completion of an MBO, transferring all people and business assets to a new entity, still known as Yospace.  The MBO was led by Tim Sewell and David Springall, CEO and CTO of the business respectively, who will now lead the innovative mobile video specialist as an independent business. Terms of the transaction were not revealed.
Tim Sewell, CEO of Yospace, said: “The strength of our technology and product strategy has been endorsed by the investors backing this deal, which, given the current economic climate, is especially profound. We are very pleased with this outcome and firmly believe that the Yospace business and its very talented team of people have a great future as an independent business with more freedom and flexibility to expand the reach of our products and services.  I’d also like to thank Bauer Media for being so supportive throughout this process, and wish everyone there the very best for the future.”