Programmatic systems need adequate time to respond in a major live event scenario. This need is especially apparent in a low latency environment. Yospace’s innovative prefetch system allows ad calls to be made early, allowing the time needed to return a full pod of ads for each viewer.

Learn how we enable broadcasters to automate the creation of SSAI channels for single live events. In partnership with Capella Systems, we will be demonstrating manual live ad opportunity insertion with a real time preview to ensure ad opportunities are deployed exactly where they are needed.

Learn how Yospace customers have built AVOD services with world-leading user experiences using SSAI for VOD, and how they have realised the advantages of experience consistency and device reach provided by the decoupling of the ad decisioning ecoystem from the device platforms.

Effective digital rights management (DRM) is crucial to any rights-holders of sought-after sports content and this has driven interest in SSAI for MPEG-DASH and CMAF. Learn about our experiences working with customers with a hybrid MPEG-DASH / HLS concept, and with those that standardised on HLS/CMAF across all platforms.

SSAI provides a middleware layer between the broadcaster's app and the advertising ecosystem. The effect of this is significant because it prevents an ad server from having direct access to the app and its user, preventing the risk of user information being exposed and re-targeted by a third party at a lower price.