Come and meet Yospace at NAB
See the latest developments in server-side ad insertion
Scaling programmatic for major live events
Programmatic systems need adequate time to respond in a major live event scenario. This need is especially apparent in a low latency environment. Yospace’s innovative prefetch system allows ad calls to be made early, allowing the time needed to return a full pod of ads for each viewer.
Yospace’s latest feature is prebidding which replicates the benefits of web header bidding for video. By calling all supply-side platforms (SSPs) simultaneously, the highest available CPM can be secured for each ad spot. Prebidding is built upon Yospace’s prefetching capabilities which means its revenue maximisation benefits can be realised at broadcast scale.
Server-Side Ad Insertion for VoD
Yospace has seen a considerable increase over the past year in operators and MVPDs implementing SSAI for VoD ito deliver viewing experience consistency throughout their device platforms. Yospace will be explaining how these customers have realised the advantage provided by the decoupling of the ad decisioning ecoystem from the device platforms.
MPEG-DASH and HLS with CMAF
Effective digital rights management (DRM) is crucial to any rights-holders of sought-after sports content and this has driven interest in SSAI for MPEG-DASH. Yospace was the first SSAI provider to announce support for MPEG-DASH and now boasts several live examples. Yospace also supports HLS delivery with CMAF which is becoming a preferred option for broadcasters who value the simplicity of the HLS protocol.
SSAI provides a middleware layer between the broadcaster's app and the advertising ecosystem. The effect of this is significant because it prevents an ad server from having direct access to the app and its user, preventing the risk of user information being exposed and re-targeted by a third party at a lower price.