Jun 14, 2010
·
1
min read
Ogilvy One selects mobile video specialist Yospace to enable live streaming of video for this year's IBM seer Android and iPhone applications. Via this state of the art augmented reality application, visitors to the Championships will be able to view live action from the show courts by simply pointing their phone at the court, they can also check out the action on ‘Murray Mount’ or check lengths of taxi queues.
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.
