Yospace is the most trusted provider of dynamic ad insertion solutions for video streaming in the world today. We allow broadcasters, network operators, and streaming providers to deliver and monetise premium video to audiences wherever they are, and however they want to watch.
The entire focus of our business is on delivering dynamic ad insertion to our customers, enabling them to successfully monetise their video streams while delivering the best possible experience for their viewers. At the core of our solution is the ability to deliver and measure one-to-one, addressable advertisements at a mass scale within premium-quality television, while providing trustworthy and useful measurement.
As a technology, we are the interface between the two disciplines of streaming engineering and adtech. Our team has developed a deep understanding of both disciplines, something achieved as a result of our longevity and focus. Our customers, many of whom have worked with us for a decade or more, rely on us and trust our solutions to deliver them success.
years in broadcast, media, telco
years of production dynamic ad insertion experience
channels under management
ads stitched every month
is one-to-one addressable
We were founded in September 1999 in Staines-upon-Thames by David Springall, a graduate of the nearby Royal Holloway, University of London. Our initial focus was on mobile internet, which at the time was based on the WAP protocol. Our first product was the SmartPhone Emulator in April 2000, which was the first online WAP handset emulator providing pixel-perfect accuracy.
In 2005, we spearheaded the concept of user-generated short-form video content on mobile by launching the highly successful “SeeMeTV” community, in partnership with the UK mobile operator "3." We won several high-profile awards, including being voted number 1 in Real Business' Top 50 Companies to Watch in Mobile, and winning the prestigious Mobile Innovation Award 2006 from the Mobile Entertainment Forum.
In February 2007, Yospace was acquired by EMAP Consumer Media plc. A year later, with the emergence of 3G, we launched yospaceCDS, an SaaS version of the video technology we had been developing for our own consumer services. It was designed as a platform for digital publishers, media production houses and software developers to take video content out to mobile devices quickly and affordably. This was the first big step towards the dynamic ad insertion solution we are known for today.
In March 2009, as part of Bauer Media's strategy review, the company placed its interest in Yospace up for sale, which paved the way for a management buyout led by Davide, Tim, and Edward, who still run the company today.
We began working with larger media businesses, typically broadcasters and news agencies, who were looking for dynamic ad insertion into VOD. Then, from the end of 2011, the iPhone, with its support for segmented streaming protocols, allowed us to really start focusing on what is known today as server-side ad insertion (SSAI).
Our first proof of concept for live SSAI was in 2011 with UK broadcaster ITV - this was the first public POC of its kind anywhere in the world. By 2015, we were launching SSAI with broadcasters across the globe. We played a key role in SSAI becoming the de facto method for advertising in video streams.
Fast forward to 2025, and Yospace remains the most trusted provider of dynamic ad insertion technology in the world, with 8 billion one-to-one addressable ads stitched per month across four continents. We continue to innovate and drive the technology forward, and we are an active contributor to new standards from the Streaming Video Technology Alliance (SVTA) and IAB Tech Labs that are creating the next generation of dynamic ad insertion.
Yospace was acquired by RTL Group in January 2019.
Company formed to deliver innovation to the then-new mobile web
Launched world's first mobile user-generated video community, SeeMeTV
Acquired by EMAP Consumer Media plc
Launched yospaceCDS, a SaaS version of the video technology that powered its consumer-facing services
First to market with SSAI for live simulcast with commercial broadcaster ITV, with IBC Innovation Awards recognition
World-first launches of live SSAI: UK and Australia
DIRECTV/ AT&T launch in the US
First-ever live SSAI launch in LatAm
2x award wins for our work with Channel 4
Further live SSAI launches in Australia and the UK
First live SSAI launch in Nordics
3x award wins for our work with Sky and BT Sport
First live SSAI launches in Germany, Belgium, Japan
First live SSAI launch in India
4x new North American customer acquisitions: Turner, HBO Max, Tubi, Rogers/ Firstlight
Launched Yospace USA operations
First launch in Japan, with Abema TV
New North American customer: FOX
SSAI for 2022 FIFA World Cup exceeds 4.5M peak concurrent viewers
6BN one-to-one addressable ads stitched during EURO 2024 football tournament (31 days)
4BN one-to-one addressable ads during Paris 2024 (19 days)
First demonstrations of server-guided ad insertion (SGAI)
8BN one-to-one addressable ads stitched per month
Record-breaking Women’s Euro 2025 tournament sees 2.25m ads stitched per day
First-ever low latency demonstration featuring MPEG-DASH Events for SGAI
One of Yospace’s core strengths is the knowledge, expertise, and dedication of its staff, many of whom have been with the company for a decade or more. This is especially apparent in our leadership team.
