Solution makes real-time, IAB-compliant ad reporting possible across all endpoints. Now part of the latest Common Media Client Data standard.
Jan 13, 2026
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Staines-upon-Thames, UK, 13th January, 2026 – ITV, one of the UK’s leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by Britain’s public service broadcasters the BBC, ITV, Channel 4, and 5.
Freely marks a significant step forward for free-to-air broadcasting, making it possible for UK viewers to stream live TV alongside on-demand content for free, without requiring any dish, set-top box or aerial. It is built on a shared player model, which means that it is not practical to use multiple embedded SDKs (Software Development Kit) from each broadcaster, which would typically be critical to supporting IAB (Interactive Advertising Bureau) compliant measurement. It also had to be compatible with Freely’s requirements, which included the HbbTV Operator Application (OpApp) specification.
ITV needed a breakthrough approach that could deliver a broadcast-grade advertising experience along with industry-standard reporting across any Freely enabled device.
In an industry first, Yospace delivered a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM). It works by enabling the shared Freely player to call a Yospace API with its specific playback position. This generates the data required to provide accurate, IAB-compliant ad measurement across all of Freely’s supported devices without requiring SDK integration and management.
“Working with Yospace on this innovative new solution means we can give advertisers the insight they need by confidently measuring advertising results. ITV has partnered with Yospace for over a decade as we increasingly look for new developments to make sure our clients can make the most of their ad spend." said Thomas Thomas, Director of Engineering at ITV.
The initiative formed the basis of a wider push to standardise scalable ad measurement capture. Yospace ensured that the new Common Media Client Data v2 (CMCDv2) specification supports the required extensions to provide CGAM. Once ratified, the standard will enable any CMCDv2-compliant player to deliver trusted measurement without additional device integration, a major milestone for providing detailed ad measurement across hard-to-reach streaming endpoints, notably in the case of content syndication.
“Our collaboration with Everyone TV and ITV has helped create a genuinely meaningful solution to an ad measurement problem,” said Tim Sewell, CEO of Yospace. “Through the upcoming CMCDv2 standard, this innovation will now be opened up for every other broadcaster.”
This deployment extends Yospace’s already deep relationship with ITV and underlines its leadership in the ad insertion space, with over 2,000 live channels under management and more than 8 billion one-to-one addressable ads stitched per month.
Yospace achieves breakthrough in low latency using new server-guided ad insertion standard First case of MPEG-DASH Events powering SGAI for glass to glass latency of sub-5 seconds
Sep 24, 2025
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Staines-upon-Thames, UK, 24th September, 2025 – Yospace, the global leader in dynamic ad insertion, has successfully demonstrated a breakthrough in one-to-one addressable advertising for low latency live streams. In a world-first, the company used the new international standard for server-guided ad insertion (SGAI), MPEG-DASH Events, and added less than a second of latency for the advertising, resulting in glass-to-glass latency of under 5 seconds. The showcase took place at the International Broadcasting Convention (IBC) in Amsterdam, 12-15 September 2025.
This development is the first real-world implementation of the new Alternative Media Presentation, which was recently ratified by the Streaming Video Technology Alliance (SVTA) into the new MPEG-DASH standard.
For live sports, the need for live streaming latency to match, or improve on, that of live broadcast has long been a goal for live streaming, especially as more and more viewers are switching to streaming. Live broadcast latency generally falls above the 5 second mark. Latency in live streaming could be anywhere from 20-45 seconds, with low latency generally considered to be 1-6 seconds.
The addition of addressable advertising to live streams has been a major hurdle in making low latency commercially viable. The necessity to maximise the value of advertising inventory using one-to-one addressability means that adtech systems need time to process ad requests, potentially run real-time programmatic auctions and respond to requests before missing the window and timing out. With advertising revenues underpinning much of video streaming businesses now, it is critical that any low latency ad insertion does not impact the ability to maximise the commercial opportunity.
Yospace developed its sub-5 second low latency solution using the new MPEG-DASH Alternative Media Presentation streaming extensions, which has been developed by a working group of the Streaming Video Technology Alliance (SVTA), to which Yospace has contributed.
In collaboration with Qualabs, who supported Yospace’s integration with Shaka Player, the demonstration included a new, non-disruptive L-Shape ad format which runs alongside the main content stream. L-Shape squeezebacks are one of the CTV ad formats being promoted by IAB Tech Lab, which will also be subject to standardisation. It also used an innovative ad measurement technique that reported back real-time data on ad views to create IAB-compliant measurement.
“Dynamic ad insertion is the backbone of live streaming monetisation, and low-latency streaming of major sporting events is commercially challenging without ad revenue,” said Olivier Cortambert, Head of Solutions Architecture at Yospace. “Our successful demonstration at IBC is a real breakthrough as it is not only one of the first ever use-cases of SGAI powered by MPEG-DASH Events, but we kept our promise to deliver low latency without any adverse effect on the user-experience or commercial opportunity.”
“Yospace has been a key member of the Streaming Video Technology Alliance and we value its contribution to the development of the MPEG-DASH Events standard,” said Jason Thibeault, CEO at Streaming Video Technology Alliance (SVTA). “The low latency use case is a great example of how SVTA members are collaborating effectively on new innovations to move the industry forward.”
The solution was demonstrated at the IBC 2025 event as part of its IBC Accelerators programme. The Ultra-Low Latency Live Streaming at Scale project was conceived and led by Alex Giladi at Comcast, alongside BBC, Bouygues Telecom, BT Media & Broadcast, Channel 4, GLOBO, RTE, SVTA, and YLE.
“The IBC Accelerator project really would not have happened without the leadership of Alex Giladi at Comcast and Mark Smith at IBC,” continued Cortambert. “They brought together all the partners and helped ensure the project’s success. Alex was also heavily involved with developing the new DASH standard, so it’s great to see his early vision realised with a real-world use of the technology.”
Record ad delivery for a football tournament highlights the rise of OTT alongside the growing commercial power of the women’s game
Jul 29, 2025
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Staines-upon-Thames, UK, 29 July, 2025 – Yospace, the global leader in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s EURO 2025 tournament - more than any previous men’s or women’s football event. Yospace saw 300,000 more ads stitched per day than during the men’s tournament last year. The amount of ads stitched for some rights-holders was double that of the last edition of the women’s tournament in 2022.
The data comes from 57 live streams with dynamic ad insertion, monetised by Yospace across three continents.
“It’s been an incredible tournament, and huge congratulations to the Lionesses for lifting the trophy again,” Tim Sewell, CEO at Yospace. “The rise of the women’s game is happening alongside a continuing rise in ad-supported streaming, meaning that Yospace stitched more ads during the tournament period than the men’s edition last year. Our job is to help ensure that every moment of engagement becomes a moment of monetisation for rights-holders – at scale, in real time, across any device.”
Dramatic Final demonstrates the complexity of monetising tournament football
In a dramatic final that pitted the current holders against the world champions, the result went down to the wire with a penalty shoot-out. The match began slowly in terms of audience size, hitting an early peak with Spain’s opening goal in the 25th minute, which, within 60 seconds, drove a 17% increase in stream starts. Half of these came from mobile as casual observers tuned in to catch the replay.
There was another boost in viewers following England’s equaliser in the 57th minute, which drove a 57% increase in stream starts within 60 seconds, highlighting the importance of the broadest possible device support for advertising-enabled streams. Audiences continued to grow steadily throughout the second half and onwards into extra-time and penalties.
By the end of the penalty shoot-out, which delivered edge-of-the-seat drama as England retained their Women’s EURO title, the audience had trebled compared to kick-off. As a result, the match delivered three high value ad breaks that were not scheduled in advance - at the conclusion of penalties, immediately prior to extra-time, and at full-time of normal play. The latter would usually have seen a drop-off in viewers if the game had been decided in normal time.
Yospace’s dynamic Prefetch solution was applied to maximise ad revenues, calculating the amount of ad requests that the adtech ecosystem could handle at any given moment and providing it with the time it needed to deliver maximum value for each individual request.
After the win, there was an afterglow effect in which audiences were glued to their screens to enjoy the celebrations. The ad break after the trophy lift had more viewers than the one immediately before kick-off, over two hours earlier.
“It’s no secret that monetising live sports at scale is challenging,” continued Sewell, CEO. “Achieving the highest possible ad revenues at mass scale, while managing huge fluctuations in audience size and devices takes the challenge to a new level. In such an environment, Yospace’s decade and more of dynamic ad insertion expertise really shines through.”
Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
Mar 20, 2025
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Staines-upon-Thames, UK, 20 March, 2025 – Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.
Tim Sewell, CEO at Yospace, said: “NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We’re bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.”
Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace’s DAI stitches over six billion ads every month.
The five core areas will cover:
Yospace’s drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.
Stefan Lederer, CEO at Bitmovin, said: “Bitmovin’s latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There’s a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies’ commitment to improving ad performance.”
Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: “Yospace and Akamai have been great partners for a very long time and we’re really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.”
To find out more and booking a meeting, go to www.yospace.com/nab
Former sales lead at Brightcove and Vimeo joins Yospace as VP International Business Development to support the growth in demand for Yospace’s dynamic ad insertion technology.
Jan 23, 2025
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Staines-upon-Thames, UK, 23rd January, 2024 – Yospace, the leader in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Ed New, VP Commercial, Stuart’s appointment will bolster the business' ability to accelerate adoption of DAI across Europe, North America and APAC.
Tim Sewell, CEO at Yospace, said: “Stuart has a proven track record in building great customer relationships and delivering success for some of the best known media companies in the world. He re-joins Yospace at a time when the role of advertising to media companies has never been more important. I’m delighted to welcome him back for the next phase of Yospace’s growth.”
Stuart brings over 20 years’ experience in digital video, including five years previously with Yospace. He led sales efforts for Brightcove in London, before leading sales for the company’s media category in the USA. He moved to Vimeo as VP Americas, where he helped evolve its enterprise sales division. Stuart and his teams helped position both Brightcove and Vimeo for IPO in 2012 and 2021 respectively.
Stuart also re-launched and chaired the New York Video Meetup in 2023, a community of several thousand video professionals.
“Having worked with Stuart for a number of years, I know full well the added value he will bring to Yospace. His decision to re-join the company is a further validation of the market leading position the wider Yospace team has achieved," said Edward New, VP Commercial at Yospace. “I cannot wait to work alongside him again and turbo-charge our sales capabilities.”
“Yospace’s impressive roster of global customers, including DIRECTV, FOX, ITV, RTL,TV4, Nine Entertainment, Seven West Media and many more, is a testament to its value to media organisations worldwide,” said Stuart Barnes, VP International Business Development at Yospace. “Reliable and scalable dynamic ad insertion is absolutely pivotal to their success, so it’s a perfect time to be coming on board. I am thrilled to have the opportunity to once again work with Tim, Ed, and the rest of the team at such an exciting time.”
Channel 4 and Yospace, the dynamic ad insertion expert, have extended their multi-year partnership, taking them to over ten years of collaboration.
September 9, 2024
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The dynamic ad insertion expert will continue to play a pivotal role in monetising content on the Channel 4 app, the UK's largest streaming platform with over 30 million registered users
LONDON, UK, 9th September, 2024: Channel 4 and Yospace, the dynamic ad insertion expert, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030.
Yospace’s server-side ad insertion (SSAI) technology plays a pivotal role in Channel 4’s digital ambitions by opening up addressable advertising across its live streams - in a way that delivers a frame-accurate, broadcast-grade experience for the viewer. In addition, Yospace has helped Channel 4 extend the reach of its monetisable channels across big screen connected TV (CTV) platforms and devices, including Android, iOS, and most recently Amazon Fire, Roku, Sky Q and Sky Glass, with more to follow.
"Channel 4 is a true pioneer of streaming and advertising and we are proud to continue our successful partnership. The broadcaster was one of the first companies in the world to leverage SSAI for addressable video streaming at scale and is still leading the way in advertising innovation for big screens,” said Tim Sewell, Chief Executive Officer, Yospace.
“We’re particularly proud of our ongoing partnership in what is our 25th anniversary year. Yospace technology spans the digital video age, from the birth of mobile video delivery to the mass consumption and monetisation of broadcast-grade streaming. I’m looking forward to the next phase of our work together with Channel 4, which will bring even more scale and innovation to match."
Channel 4 launched SSAI for live streams with Yospace in early 2015, in what was a groundbreaking, multi-award-winning project. Since then, the partnership has flourished through the successful monetisation of must-watch live TV events, from The Great British Bake Off and Gogglebox, to major sports including Formula 1, the Cricket World Cup, men’s and women’s international football, and now three Summer Paralympics. Channel 4 delivered its biggest-ever month of streaming in March this year, with viewing up 40% year-on-year to 6.9 billion viewer minutes.
“Yospace has been instrumental in helping build our digital revenue operations over the last decade. We will see viewing records being broken time and again as our streaming and monetisation operations continue to scale. Yospace provides essential advertising tools for this exciting next phase of our online growth. They will help us fulfil the potential value of our advertising, at scale, while delivering an exceptional experience for our viewers. I look forward to working with Tim and the rest of the team as we grow our digital advertising business even further,” said Barry John, Head of Sales Operations, Channel 4.
Together, Channel 4 and Yospace continue to shape the future of broadcasting, setting industry standards and paving the way for digital innovation.
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Book a meeting with Yospace at the International Broadcasting Convention (IBC) in Amsterdam (RAI Amsterdam Convention Centre, 13-16 September 2024): https://www.yospace.com/ibc
Yospace, the leader in dynamic ad insertion, and Capella Systems, a leader in live cloud-based encoding, are joining forces at IBC to demonstrate enhanced advertising revenue generation for live OTT events.
September 5, 2024
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Staines-upon-Thames, UK, 4th September 2024 – Yospace, the leader in dynamic ad insertion, and Capella Systems, a leader in live cloud-based encoding, are joining forces at IBC to demonstrate enhanced advertising revenue generation for live OTT events.
This innovative collaboration provides sports broadcasters and rights-holders with a seamless, integrated transcoding, packaging and server-side ad insertion (SSAI) solution designed specifically for “pop-up” events.
Pop-up channels have become increasingly popular for OTT viewing, owing to the relative ease of deploying them compared to traditional linear channels. For sports where multiple events happen simultaneously, such as the Olympics or Grand Slam Tennis, pop-up channels offer fans more choice while creating more advertising opportunities for the rights-holder.
As we move closer towards all-IP viewing and greater demand for rights, the need to maximise advertising revenues while improving operational efficiency increases. Rights-holders must be prepared to deliver even greater scale, in a more efficient way, while supporting the complexity of addressable advertising.
The Yospace-Capella partnership centres around Yospace’s Orchestrator service. Orchestrator can dynamically initiate multiple instances of Capella’s Cambria Live encoder in the cloud as required, offering a highly scalable solution. Once an event concludes, the stream is automatically terminated, reducing both costs and operational complexity. Meanwhile, rights-holders benefit from Yospace’s one-to-one addressable ad insertion, which has monetised 35 Grand Slam tennis tournaments and delivered 4 billion ads during the 19 days of Paris 2024.
“With live OTT streaming, broadcasters have unprecedented flexibility to create pop-up channels for live events. As the cost of sports rights continues to climb, it’s crucial that they are managed and monetized as efficiently as possible,” said Tim Sewell, CEO of Yospace. “Our partnership with Capella offers rights-holders a powerful way to reduce operational costs and increase ad opportunities.”
Capella’s Cambria Ad Break Control, a web-based UI, enhances event monitoring by providing real-time feed oversight. This is vital for ad-supported live events, where ad breaks must be triggered manually based on real-time gameplay. The solution places operators closer to the live action, enabling them to take advantage of unexpected breaks in play by inserting additional ad spots. Cambria allows a single operator to manage multiple feeds from any location, greatly improving efficiency.
“SSAI workflows demand precision in the encoding and packaging of live streams,” said Ikuyo Yamada, CEO and Founder of Capella Systems. “Yospace’s expertise in live SSAI has been instrumental in ensuring this project meets the unique demands of live event advertising. We are honoured that Yospace has selected Capella’s Cambria Live and Cambria Ad Break Controller for this initiative.”
The integrated Orchestration solution can be seen on Yospace’s stand at the International Broadcasting Convention (IBC) in Amsterdam (RAI Amsterdam Convention Centre, 13-16 September 2024). Visitors can request a demonstration here: https://www.yospace.com/ibc
Akamai Technologies Inc., the cloud company that powers and protects life online, announced today that Yospace is the latest organization to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV).
July 23, 2024
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CAMBRIDGE, Mass., July 23, 2024 - Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Yospace is the latest organization to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace is providing world-leading dynamic ad insertion for leading media companies across the globe.
As an ISV in the Akamai Qualified Compute Partner Program, Yospace will provide media companies with the tools to improve their advertising businesses. An early pioneer of dynamic ad insertion technology using server-side ad insertion (SSAI), Yospace has over a decade of operational experience, successfully delivering ad revenues in every video streaming scenario. Now, media companies everywhere can take advantage of Yospace’s SSAI on Akamai’s massively distributed edge and cloud platform.
“Akamai and Yospace have worked in partnership for many years. Akamai is the leading CDN for media delivery, bar none, and we are excited to extend our cloud compute strategy to become part of the Akamai Qualified Compute Partner Program,” said Tim Sewell, CEO, Yospace. “The future of premium video is online and we are going to see a massive scale-up of streaming audiences, coupled with an increased need to apply addressable advertising at scale. Our partnership with Akamai will help media companies achieve that scale and successfully grow their advertising revenues.”
“Akamai is pleased to make Yospace’s SSAI easily available to Akamai customers through the Akamai Qualified Compute Partner Program,” said Dan Lawrence, Vice President, Cloud Computing, Akamai. “Media companies across the globe are now able to apply advanced advertising strategies at scale across Akamai Connected Cloud, the world’s most distributed platform for cloud computing, security, and content delivery.”
The Akamai Qualified Compute Partner Program is designed to make solution-based services that are interoperable with Akamai cloud computing services easily accessible to Akamai customers. The services are provided by Akamai technology partners that complete a rigorous qualification process to ensure they are readily available to deploy and scale across the globally distributed Akamai Connected Cloud. The services are available individually or can work together to form a larger ecosystem of complementary capabilities, which can offer performance and cost benefits by running on a single global platform.
To learn more about the Akamai Qualified Compute Partner Program or to join the leading ISVs that partner with Akamai, visit the Akamai Technology Partner Program page.
Additional information about Akamai’s cloud computing services is available at akamai.com.
Yospace CEO Tim Sewell recently joined Akamai EVP and CMO Kim Salem-Jackson to discuss how the two companies partner to reliably deliver powerful ad insertion capabilities at a global scale. Watch the conversation here.
Both companies will exhibit at IBC 2024 in Amsterdam, September 13-16. Yospace is demonstrating its server-side ad insertion (SSAI) technology on stand 5.C77. Book a meeting at https://www.yospace.com/ibc. Akamai will show its range of cloud-based media delivery, computing, and security capabilities in the Akamai Lounge, located in the Elicium (Hall 13) on the third floor.
Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai's cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on X, formerly known as Twitter, and LinkedIn.
Bitmovin and Yospace’s partnership will take live streaming to the next level and maximise ad revenues in this challenging yet growing, arena of streaming
March 14, 2024
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Bitmovin, a leading provider of video streaming infrastructure, today announces its partnership with Yospace, the dynamic ad insertion expert. The partnership will deliver a joint solution for live streaming, at scale, to empower broadcasters to offer better ad solutions to brands and advertisers, with the reassurance of a seamless customer experience. Bitmovin and Yospace’s solution will debut at NAB Show 2024 on Bitmovin’s stand (booth #W3013) and Yospace’s stand (booth #W2243).
Bitmovin and Yospace’s shared goal is to optimize the quality of experience for live-streaming audiences whilst ensuring publishers and advertisers can provide the highest level of advertising experience. Resilience at scale is key for live streaming and creates challenges for broadcasters, but by ensuring that Yospace’s Server Side Ad Insertion (SSAI) is compatible with Bitmovin’s Live Encoder, they can deliver unbreakable, high-quality, live streaming experiences with uninterrupted ad integration. The Bitmovin Live Encoder processes SRT or Zixi inputs and outputs HLS, subsequently allowing Yospace to work with its Ad Platform partner to insert live advertisements using HLS manifests.
Stefan Lederer, CEO and co-founder at Bitmovin said: ”Live streaming is the apple of the consumer’s eye, and this has expanded beyond sports. What we have found is that for live streaming, quality is everything. Audiences are happy with a small delay to their live stream as long as the quality is as high as possible, without any interruptions or buffering. Whilst others may chase down the lowest possible latency, at Bitmovin, we want to provide the ultimate viewing experience that delivers a high-quality video to make audiences feel a part of the action. In the new streaming era, this includes seamless advertising.”
The fact that the record for concurrent live audiences was broken five times last year demonstrates how rapidly live streaming is growing in demand. In terms of demonstrating the scale of these live events, the recent NFL wildcard playoff game between Kansas City Chiefs and Miami Dolphins was the first to be carried out-of-market exclusively by a streaming platform - Peacock. Peacock recorded its largest single-day audience with 16.5 million concurrent devices, and the game averaged 26.3 million viewers across Peacock, local NBC stations, and NFL+.
With years of experience and know-how, Yospace’s SSAI aligns itself with Bitmovin’s dedication to quality, having delivered major events successfully for over a decade, including five Fifa World Cups, five Olympic games, and 800+ UEFA Champions League games. Publishers and advertisers have no margin for error when it comes to live advertising and viewer experience.
Yospace CEO, Tim Sewell added: ”Live events have the power to tap into an audience's collective imagination and create water-cooler conversations that advertisers love but are struggling to find anywhere else. The combination of Bitmovin's Live Encoder and Yospace's SSAI creates a very powerful advertising proposition for broadcasters, who can tap into that unique value of live events and maximize advertising revenues at scale”.
The partnership sees Cambria Stream encoder and Cambria Ad Break Control integrated with Yospace Orchestrator to reduce operational costs and boost advertising revenues for single live events.
November 13, 2023
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Yospace is demonstrating Live Orchestration with Capella at NAB Show (14-17 Apr 2024, Las Vegas Convention Center, West Hall W2243). You can book an appointment at: https://www.yospace.com/nab
Staines-upon-Thames, UK, November 13th, 2023 – Yospace, the pioneer of server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. This is great news for sports broadcasters and other rights-holders as the pre-integrated solution guarantees a quick-and-easy set-up of the transcoding/packaging and SSAI stack for a "pop-up" event. On top of this sits a ground-breaking innovation that enables operators to create more ad opportunities and remotely curate multiple events at the same time. Broadcasters now have an opportunity to improve efficiency while increasing ad revenues, all while delivering the same high quality broadcast experience.
Built upon Yospace’s Orchestrator module, which has already powered tens of thousands of live sports events worldwide, Capella’s cloud-hosted market-leading encoder, Cambria Stream, ingests live signals then encodes the video and inserts SCTE-35 ad markers into the output stream. Yospace’s Orchestrator module can initiate multiple Cambria Live instances in the cloud as needed, offering a rapidly scalable solution. When an event is complete, it automatically ends the stream, which avoids costly and unnecessary encoding that can come with other instances of pop-up channels.
Monitoring of events is enabled by Capella’s Cambria Ad Break Control, a groundbreaking web UI which provides real-time monitoring of the feed - an essential element of any ad-supported live event, where ad breaks must be manually triggered based on the state of play at a given time. The solution places operators far closer to the real-time live action, enabling them to capitalise on any unexpected breaks in play by inserting extra ad spots.
Cambria Ad Break Control also supports the management of several simultaneous feeds, creating greater efficiency as a single operator can now oversee multiple channels. And they can do so from anywhere in the world, creating greater operational flexibility.
The result is that broadcasters and sports rights-holders can create new operational efficiencies without compromising the quality of the viewer experience, while increasing the available advertising revenues from their costly sports rights through dynamic ad insertion (DAI).
“With live OTT streaming, broadcasters have far greater freedom to create pop-up channels for live events. However, as the cost of sports rights continues to increase, they must manage and monetise them in the most efficient way possible,” said Tim Sewell, CEO of Yospace. “Together with Capella, we’re delivering rights-holders with fantastic opportunities to reduce operational costs while increasing the ad opportunities.”
“SSAI workflows can be quite challenging as they place precise demands on the encoding and packaging of live streaming,” said Ikuyo Yamada, CEO and Founder of Capella Systems. “Yospace is the established expert at live SSAI, and working with the team so closely on this project means we have catered specifically for the demands of advertising in live events. We are proud that Yospace has chosen Capella’s Cambria Live solution and Cambria Ad Break Controller for this project.”
Yospace is demonstrating Live Orchestration with Capella at NAB Show (14-17 Apr 2024, Las Vegas Convention Center, West Hall W2243). You can book an appointment at: https://www.yospace.com/nab
Solution makes real-time, IAB-compliant ad reporting possible across all endpoints. Now part of the latest Common Media Client Data standard.
January 13, 2026
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Staines-upon-Thames, UK, 13th January, 2026 – ITV, one of the UK’s leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by Britain’s public service broadcasters the BBC, ITV, Channel 4, and 5.
Freely marks a significant step forward for free-to-air broadcasting, making it possible for UK viewers to stream live TV alongside on-demand content for free, without requiring any dish, set-top box or aerial. It is built on a shared player model, which means that it is not practical to use multiple embedded SDKs (Software Development Kit) from each broadcaster, which would typically be critical to supporting IAB (Interactive Advertising Bureau) compliant measurement. It also had to be compatible with Freely’s requirements, which included the HbbTV Operator Application (OpApp) specification.
ITV needed a breakthrough approach that could deliver a broadcast-grade advertising experience along with industry-standard reporting across any Freely enabled device.
In an industry first, Yospace delivered a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM). It works by enabling the shared Freely player to call a Yospace API with its specific playback position. This generates the data required to provide accurate, IAB-compliant ad measurement across all of Freely’s supported devices without requiring SDK integration and management.
“Working with Yospace on this innovative new solution means we can give advertisers the insight they need by confidently measuring advertising results. ITV has partnered with Yospace for over a decade as we increasingly look for new developments to make sure our clients can make the most of their ad spend." said Thomas Thomas, Director of Engineering at ITV.
The initiative formed the basis of a wider push to standardise scalable ad measurement capture. Yospace ensured that the new Common Media Client Data v2 (CMCDv2) specification supports the required extensions to provide CGAM. Once ratified, the standard will enable any CMCDv2-compliant player to deliver trusted measurement without additional device integration, a major milestone for providing detailed ad measurement across hard-to-reach streaming endpoints, notably in the case of content syndication.
“Our collaboration with Everyone TV and ITV has helped create a genuinely meaningful solution to an ad measurement problem,” said Tim Sewell, CEO of Yospace. “Through the upcoming CMCDv2 standard, this innovation will now be opened up for every other broadcaster.”
This deployment extends Yospace’s already deep relationship with ITV and underlines its leadership in the ad insertion space, with over 2,000 live channels under management and more than 8 billion one-to-one addressable ads stitched per month.
Yospace achieves breakthrough in low latency using new server-guided ad insertion standard First case of MPEG-DASH Events powering SGAI for glass to glass latency of sub-5 seconds
September 24, 2025
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4
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Staines-upon-Thames, UK, 24th September, 2025 – Yospace, the global leader in dynamic ad insertion, has successfully demonstrated a breakthrough in one-to-one addressable advertising for low latency live streams. In a world-first, the company used the new international standard for server-guided ad insertion (SGAI), MPEG-DASH Events, and added less than a second of latency for the advertising, resulting in glass-to-glass latency of under 5 seconds. The showcase took place at the International Broadcasting Convention (IBC) in Amsterdam, 12-15 September 2025.
This development is the first real-world implementation of the new Alternative Media Presentation, which was recently ratified by the Streaming Video Technology Alliance (SVTA) into the new MPEG-DASH standard.
For live sports, the need for live streaming latency to match, or improve on, that of live broadcast has long been a goal for live streaming, especially as more and more viewers are switching to streaming. Live broadcast latency generally falls above the 5 second mark. Latency in live streaming could be anywhere from 20-45 seconds, with low latency generally considered to be 1-6 seconds.
The addition of addressable advertising to live streams has been a major hurdle in making low latency commercially viable. The necessity to maximise the value of advertising inventory using one-to-one addressability means that adtech systems need time to process ad requests, potentially run real-time programmatic auctions and respond to requests before missing the window and timing out. With advertising revenues underpinning much of video streaming businesses now, it is critical that any low latency ad insertion does not impact the ability to maximise the commercial opportunity.
Yospace developed its sub-5 second low latency solution using the new MPEG-DASH Alternative Media Presentation streaming extensions, which has been developed by a working group of the Streaming Video Technology Alliance (SVTA), to which Yospace has contributed.
In collaboration with Qualabs, who supported Yospace’s integration with Shaka Player, the demonstration included a new, non-disruptive L-Shape ad format which runs alongside the main content stream. L-Shape squeezebacks are one of the CTV ad formats being promoted by IAB Tech Lab, which will also be subject to standardisation. It also used an innovative ad measurement technique that reported back real-time data on ad views to create IAB-compliant measurement.
“Dynamic ad insertion is the backbone of live streaming monetisation, and low-latency streaming of major sporting events is commercially challenging without ad revenue,” said Olivier Cortambert, Head of Solutions Architecture at Yospace. “Our successful demonstration at IBC is a real breakthrough as it is not only one of the first ever use-cases of SGAI powered by MPEG-DASH Events, but we kept our promise to deliver low latency without any adverse effect on the user-experience or commercial opportunity.”
“Yospace has been a key member of the Streaming Video Technology Alliance and we value its contribution to the development of the MPEG-DASH Events standard,” said Jason Thibeault, CEO at Streaming Video Technology Alliance (SVTA). “The low latency use case is a great example of how SVTA members are collaborating effectively on new innovations to move the industry forward.”
The solution was demonstrated at the IBC 2025 event as part of its IBC Accelerators programme. The Ultra-Low Latency Live Streaming at Scale project was conceived and led by Alex Giladi at Comcast, alongside BBC, Bouygues Telecom, BT Media & Broadcast, Channel 4, GLOBO, RTE, SVTA, and YLE.
“The IBC Accelerator project really would not have happened without the leadership of Alex Giladi at Comcast and Mark Smith at IBC,” continued Cortambert. “They brought together all the partners and helped ensure the project’s success. Alex was also heavily involved with developing the new DASH standard, so it’s great to see his early vision realised with a real-world use of the technology.”
Record ad delivery for a football tournament highlights the rise of OTT alongside the growing commercial power of the women’s game
July 29, 2025
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3
min read
Staines-upon-Thames, UK, 29 July, 2025 – Yospace, the global leader in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s EURO 2025 tournament - more than any previous men’s or women’s football event. Yospace saw 300,000 more ads stitched per day than during the men’s tournament last year. The amount of ads stitched for some rights-holders was double that of the last edition of the women’s tournament in 2022.
The data comes from 57 live streams with dynamic ad insertion, monetised by Yospace across three continents.
“It’s been an incredible tournament, and huge congratulations to the Lionesses for lifting the trophy again,” Tim Sewell, CEO at Yospace. “The rise of the women’s game is happening alongside a continuing rise in ad-supported streaming, meaning that Yospace stitched more ads during the tournament period than the men’s edition last year. Our job is to help ensure that every moment of engagement becomes a moment of monetisation for rights-holders – at scale, in real time, across any device.”
Dramatic Final demonstrates the complexity of monetising tournament football
In a dramatic final that pitted the current holders against the world champions, the result went down to the wire with a penalty shoot-out. The match began slowly in terms of audience size, hitting an early peak with Spain’s opening goal in the 25th minute, which, within 60 seconds, drove a 17% increase in stream starts. Half of these came from mobile as casual observers tuned in to catch the replay.
There was another boost in viewers following England’s equaliser in the 57th minute, which drove a 57% increase in stream starts within 60 seconds, highlighting the importance of the broadest possible device support for advertising-enabled streams. Audiences continued to grow steadily throughout the second half and onwards into extra-time and penalties.
By the end of the penalty shoot-out, which delivered edge-of-the-seat drama as England retained their Women’s EURO title, the audience had trebled compared to kick-off. As a result, the match delivered three high value ad breaks that were not scheduled in advance - at the conclusion of penalties, immediately prior to extra-time, and at full-time of normal play. The latter would usually have seen a drop-off in viewers if the game had been decided in normal time.
Yospace’s dynamic Prefetch solution was applied to maximise ad revenues, calculating the amount of ad requests that the adtech ecosystem could handle at any given moment and providing it with the time it needed to deliver maximum value for each individual request.
After the win, there was an afterglow effect in which audiences were glued to their screens to enjoy the celebrations. The ad break after the trophy lift had more viewers than the one immediately before kick-off, over two hours earlier.
“It’s no secret that monetising live sports at scale is challenging,” continued Sewell, CEO. “Achieving the highest possible ad revenues at mass scale, while managing huge fluctuations in audience size and devices takes the challenge to a new level. In such an environment, Yospace’s decade and more of dynamic ad insertion expertise really shines through.”
Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
March 20, 2025
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4
min read
Staines-upon-Thames, UK, 20 March, 2025 – Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.
Tim Sewell, CEO at Yospace, said: “NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We’re bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.”
Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace’s DAI stitches over six billion ads every month.
The five core areas will cover:
Yospace’s drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.
Stefan Lederer, CEO at Bitmovin, said: “Bitmovin’s latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There’s a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies’ commitment to improving ad performance.”
Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: “Yospace and Akamai have been great partners for a very long time and we’re really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.”
To find out more and booking a meeting, go to www.yospace.com/nab
Former sales lead at Brightcove and Vimeo joins Yospace as VP International Business Development to support the growth in demand for Yospace’s dynamic ad insertion technology.
January 23, 2025
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2
min read
Staines-upon-Thames, UK, 23rd January, 2024 – Yospace, the leader in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Ed New, VP Commercial, Stuart’s appointment will bolster the business' ability to accelerate adoption of DAI across Europe, North America and APAC.
Tim Sewell, CEO at Yospace, said: “Stuart has a proven track record in building great customer relationships and delivering success for some of the best known media companies in the world. He re-joins Yospace at a time when the role of advertising to media companies has never been more important. I’m delighted to welcome him back for the next phase of Yospace’s growth.”
Stuart brings over 20 years’ experience in digital video, including five years previously with Yospace. He led sales efforts for Brightcove in London, before leading sales for the company’s media category in the USA. He moved to Vimeo as VP Americas, where he helped evolve its enterprise sales division. Stuart and his teams helped position both Brightcove and Vimeo for IPO in 2012 and 2021 respectively.
Stuart also re-launched and chaired the New York Video Meetup in 2023, a community of several thousand video professionals.
“Having worked with Stuart for a number of years, I know full well the added value he will bring to Yospace. His decision to re-join the company is a further validation of the market leading position the wider Yospace team has achieved," said Edward New, VP Commercial at Yospace. “I cannot wait to work alongside him again and turbo-charge our sales capabilities.”
“Yospace’s impressive roster of global customers, including DIRECTV, FOX, ITV, RTL,TV4, Nine Entertainment, Seven West Media and many more, is a testament to its value to media organisations worldwide,” said Stuart Barnes, VP International Business Development at Yospace. “Reliable and scalable dynamic ad insertion is absolutely pivotal to their success, so it’s a perfect time to be coming on board. I am thrilled to have the opportunity to once again work with Tim, Ed, and the rest of the team at such an exciting time.”
Solution makes real-time, IAB-compliant ad reporting possible across all endpoints. Now part of the latest Common Media Client Data standard.
January 13, 2026
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3
min read
Staines-upon-Thames, UK, 13th January, 2026 – ITV, one of the UK’s leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by Britain’s public service broadcasters the BBC, ITV, Channel 4, and 5.
Freely marks a significant step forward for free-to-air broadcasting, making it possible for UK viewers to stream live TV alongside on-demand content for free, without requiring any dish, set-top box or aerial. It is built on a shared player model, which means that it is not practical to use multiple embedded SDKs (Software Development Kit) from each broadcaster, which would typically be critical to supporting IAB (Interactive Advertising Bureau) compliant measurement. It also had to be compatible with Freely’s requirements, which included the HbbTV Operator Application (OpApp) specification.
ITV needed a breakthrough approach that could deliver a broadcast-grade advertising experience along with industry-standard reporting across any Freely enabled device.
In an industry first, Yospace delivered a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM). It works by enabling the shared Freely player to call a Yospace API with its specific playback position. This generates the data required to provide accurate, IAB-compliant ad measurement across all of Freely’s supported devices without requiring SDK integration and management.
“Working with Yospace on this innovative new solution means we can give advertisers the insight they need by confidently measuring advertising results. ITV has partnered with Yospace for over a decade as we increasingly look for new developments to make sure our clients can make the most of their ad spend." said Thomas Thomas, Director of Engineering at ITV.
The initiative formed the basis of a wider push to standardise scalable ad measurement capture. Yospace ensured that the new Common Media Client Data v2 (CMCDv2) specification supports the required extensions to provide CGAM. Once ratified, the standard will enable any CMCDv2-compliant player to deliver trusted measurement without additional device integration, a major milestone for providing detailed ad measurement across hard-to-reach streaming endpoints, notably in the case of content syndication.
“Our collaboration with Everyone TV and ITV has helped create a genuinely meaningful solution to an ad measurement problem,” said Tim Sewell, CEO of Yospace. “Through the upcoming CMCDv2 standard, this innovation will now be opened up for every other broadcaster.”
This deployment extends Yospace’s already deep relationship with ITV and underlines its leadership in the ad insertion space, with over 2,000 live channels under management and more than 8 billion one-to-one addressable ads stitched per month.
Yospace achieves breakthrough in low latency using new server-guided ad insertion standard First case of MPEG-DASH Events powering SGAI for glass to glass latency of sub-5 seconds
September 24, 2025
·
4
min read
Staines-upon-Thames, UK, 24th September, 2025 – Yospace, the global leader in dynamic ad insertion, has successfully demonstrated a breakthrough in one-to-one addressable advertising for low latency live streams. In a world-first, the company used the new international standard for server-guided ad insertion (SGAI), MPEG-DASH Events, and added less than a second of latency for the advertising, resulting in glass-to-glass latency of under 5 seconds. The showcase took place at the International Broadcasting Convention (IBC) in Amsterdam, 12-15 September 2025.
This development is the first real-world implementation of the new Alternative Media Presentation, which was recently ratified by the Streaming Video Technology Alliance (SVTA) into the new MPEG-DASH standard.
For live sports, the need for live streaming latency to match, or improve on, that of live broadcast has long been a goal for live streaming, especially as more and more viewers are switching to streaming. Live broadcast latency generally falls above the 5 second mark. Latency in live streaming could be anywhere from 20-45 seconds, with low latency generally considered to be 1-6 seconds.
The addition of addressable advertising to live streams has been a major hurdle in making low latency commercially viable. The necessity to maximise the value of advertising inventory using one-to-one addressability means that adtech systems need time to process ad requests, potentially run real-time programmatic auctions and respond to requests before missing the window and timing out. With advertising revenues underpinning much of video streaming businesses now, it is critical that any low latency ad insertion does not impact the ability to maximise the commercial opportunity.
Yospace developed its sub-5 second low latency solution using the new MPEG-DASH Alternative Media Presentation streaming extensions, which has been developed by a working group of the Streaming Video Technology Alliance (SVTA), to which Yospace has contributed.
In collaboration with Qualabs, who supported Yospace’s integration with Shaka Player, the demonstration included a new, non-disruptive L-Shape ad format which runs alongside the main content stream. L-Shape squeezebacks are one of the CTV ad formats being promoted by IAB Tech Lab, which will also be subject to standardisation. It also used an innovative ad measurement technique that reported back real-time data on ad views to create IAB-compliant measurement.
“Dynamic ad insertion is the backbone of live streaming monetisation, and low-latency streaming of major sporting events is commercially challenging without ad revenue,” said Olivier Cortambert, Head of Solutions Architecture at Yospace. “Our successful demonstration at IBC is a real breakthrough as it is not only one of the first ever use-cases of SGAI powered by MPEG-DASH Events, but we kept our promise to deliver low latency without any adverse effect on the user-experience or commercial opportunity.”
“Yospace has been a key member of the Streaming Video Technology Alliance and we value its contribution to the development of the MPEG-DASH Events standard,” said Jason Thibeault, CEO at Streaming Video Technology Alliance (SVTA). “The low latency use case is a great example of how SVTA members are collaborating effectively on new innovations to move the industry forward.”
The solution was demonstrated at the IBC 2025 event as part of its IBC Accelerators programme. The Ultra-Low Latency Live Streaming at Scale project was conceived and led by Alex Giladi at Comcast, alongside BBC, Bouygues Telecom, BT Media & Broadcast, Channel 4, GLOBO, RTE, SVTA, and YLE.
“The IBC Accelerator project really would not have happened without the leadership of Alex Giladi at Comcast and Mark Smith at IBC,” continued Cortambert. “They brought together all the partners and helped ensure the project’s success. Alex was also heavily involved with developing the new DASH standard, so it’s great to see his early vision realised with a real-world use of the technology.”
Record ad delivery for a football tournament highlights the rise of OTT alongside the growing commercial power of the women’s game
July 29, 2025
·
3
min read
Staines-upon-Thames, UK, 29 July, 2025 – Yospace, the global leader in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s EURO 2025 tournament - more than any previous men’s or women’s football event. Yospace saw 300,000 more ads stitched per day than during the men’s tournament last year. The amount of ads stitched for some rights-holders was double that of the last edition of the women’s tournament in 2022.
The data comes from 57 live streams with dynamic ad insertion, monetised by Yospace across three continents.
“It’s been an incredible tournament, and huge congratulations to the Lionesses for lifting the trophy again,” Tim Sewell, CEO at Yospace. “The rise of the women’s game is happening alongside a continuing rise in ad-supported streaming, meaning that Yospace stitched more ads during the tournament period than the men’s edition last year. Our job is to help ensure that every moment of engagement becomes a moment of monetisation for rights-holders – at scale, in real time, across any device.”
Dramatic Final demonstrates the complexity of monetising tournament football
In a dramatic final that pitted the current holders against the world champions, the result went down to the wire with a penalty shoot-out. The match began slowly in terms of audience size, hitting an early peak with Spain’s opening goal in the 25th minute, which, within 60 seconds, drove a 17% increase in stream starts. Half of these came from mobile as casual observers tuned in to catch the replay.
There was another boost in viewers following England’s equaliser in the 57th minute, which drove a 57% increase in stream starts within 60 seconds, highlighting the importance of the broadest possible device support for advertising-enabled streams. Audiences continued to grow steadily throughout the second half and onwards into extra-time and penalties.
By the end of the penalty shoot-out, which delivered edge-of-the-seat drama as England retained their Women’s EURO title, the audience had trebled compared to kick-off. As a result, the match delivered three high value ad breaks that were not scheduled in advance - at the conclusion of penalties, immediately prior to extra-time, and at full-time of normal play. The latter would usually have seen a drop-off in viewers if the game had been decided in normal time.
Yospace’s dynamic Prefetch solution was applied to maximise ad revenues, calculating the amount of ad requests that the adtech ecosystem could handle at any given moment and providing it with the time it needed to deliver maximum value for each individual request.
After the win, there was an afterglow effect in which audiences were glued to their screens to enjoy the celebrations. The ad break after the trophy lift had more viewers than the one immediately before kick-off, over two hours earlier.
“It’s no secret that monetising live sports at scale is challenging,” continued Sewell, CEO. “Achieving the highest possible ad revenues at mass scale, while managing huge fluctuations in audience size and devices takes the challenge to a new level. In such an environment, Yospace’s decade and more of dynamic ad insertion expertise really shines through.”
Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
March 20, 2025
·
4
min read
Staines-upon-Thames, UK, 20 March, 2025 – Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).
Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.
Tim Sewell, CEO at Yospace, said: “NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We’re bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.”
Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace’s DAI stitches over six billion ads every month.
The five core areas will cover:
Yospace’s drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.
Stefan Lederer, CEO at Bitmovin, said: “Bitmovin’s latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There’s a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies’ commitment to improving ad performance.”
Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: “Yospace and Akamai have been great partners for a very long time and we’re really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.”
To find out more and booking a meeting, go to www.yospace.com/nab
Former sales lead at Brightcove and Vimeo joins Yospace as VP International Business Development to support the growth in demand for Yospace’s dynamic ad insertion technology.
January 23, 2025
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2
min read
Staines-upon-Thames, UK, 23rd January, 2024 – Yospace, the leader in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Ed New, VP Commercial, Stuart’s appointment will bolster the business' ability to accelerate adoption of DAI across Europe, North America and APAC.
Tim Sewell, CEO at Yospace, said: “Stuart has a proven track record in building great customer relationships and delivering success for some of the best known media companies in the world. He re-joins Yospace at a time when the role of advertising to media companies has never been more important. I’m delighted to welcome him back for the next phase of Yospace’s growth.”
Stuart brings over 20 years’ experience in digital video, including five years previously with Yospace. He led sales efforts for Brightcove in London, before leading sales for the company’s media category in the USA. He moved to Vimeo as VP Americas, where he helped evolve its enterprise sales division. Stuart and his teams helped position both Brightcove and Vimeo for IPO in 2012 and 2021 respectively.
Stuart also re-launched and chaired the New York Video Meetup in 2023, a community of several thousand video professionals.
“Having worked with Stuart for a number of years, I know full well the added value he will bring to Yospace. His decision to re-join the company is a further validation of the market leading position the wider Yospace team has achieved," said Edward New, VP Commercial at Yospace. “I cannot wait to work alongside him again and turbo-charge our sales capabilities.”
“Yospace’s impressive roster of global customers, including DIRECTV, FOX, ITV, RTL,TV4, Nine Entertainment, Seven West Media and many more, is a testament to its value to media organisations worldwide,” said Stuart Barnes, VP International Business Development at Yospace. “Reliable and scalable dynamic ad insertion is absolutely pivotal to their success, so it’s a perfect time to be coming on board. I am thrilled to have the opportunity to once again work with Tim, Ed, and the rest of the team at such an exciting time.”
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