NEWS

Canadian Broadcast Corporation selects Yospace to power ad supported video content

Oct 10, 2010

·

1

min read

Following an extensive RFP process CBC selects Yospace to power ad supported mobile video services. The first service to launch will be CBC's Hockey App, providing coverage of the 2010 / 2011 season with ad supported VoD content served by the yospaceCDS platform. Integration with CBC's DoubleClick Dart implementation will allow seamless management of its mobile and on-line inventory.

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contact

Recommended Reading

Yospace and Capella collaborate to change the game for advertising in single live events

Nov 13, 2023

Yospace appoints Paul Davies as Head of Marketing

Sep 13, 2023

Yospace SSAI underpins TV 2 Norway’s advertising strategy for TV 2 Play

Aug 17, 2023