Leading Japanese OTT streaming system provider ITOCHU Cable Systems Corporation (ICS) has announced a partnership with dynamic advertisement replacement specialist Yospace.
ICS work with live OTT encoders/transcoders that output over 200 channels for major Japanese MVPDs, broadcasters and OTT service providers across platforms/devices such as web, tablets and mobile phones.
The partnership allows advertisements in live channels integrated by ICS to be replaced when viewed on an OTT device. Replacement ads benefit from an ability to tailor content to the individual, creating an experience that is relevant and compelling to each viewer.
Ad stitching is performed on the server-side with a degree of accuracy that means users are oblivious to transitions between replacement ads and underlying content. When combined with reliability at scale, an experience is created that meets the demands of the viewer, broadcaster and advertiser.
As a result, in major sporting events, the most demanding arena for live streaming, Yospace customers have reported view-through rates over 98%. Such a high level of engagement with the viewer has driven a four-fold increase in digital ad revenues.
“Yospace lead the way in frame-accurate DAI for live and VOD streaming and this partnership is great news for our customers,” said Kenji Tsuchiya, President and CEO, at ITOCHU Cable Systems Corporation. “As the leading provider of OTT streaming services in Japan, it is critical that ICS enable broadcasters to maximise digital revenues. With Yospace as a partner we are able to do just that.”
Tim Sewell, CEO of Yospace, said “ICS’ position as a market leader in online broadcast services makes it an excellent fit for Yospace and we are delighted to be extending our pioneering service into Japan and the APAC region. With large-scale deployments in the US, LatAm, Europe and Australia, Yospace has emerged as the leading provider of DAI technology. Our partnership with ICS further strengthens this position.”
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About ITOCHU Cable Systems (ICS)
ITOCHU Cable Systems (ICS) was established in 1986, the subsidiary of ITOCHU Corporation, as the leader in Video and Broadcast system integration engineering. ICS distributes and integrates the most innovative system with partner vendor solutions around the globe. The company has end-end capability from system designation to its installation and 24H365 support.
Its work covers baseband video from file-based workflows to playout, video contribution over fiber transport, video delivery from encoding and processing, to distribution over satellite, cable, IPTV and OTT. Our customers include broadcasters, content providers, payTV service operators, Tier1 telco’s, and cable operators.
Yospace is at the forefront of innovation in broadcast stream manipulation and management (live and Video On Demand). Its dynamic ad insertion technology provides a link between playout systems and ad platforms, enabling server-side, frame-accurate ad insertion/replacement. By managing each individual user session, advertising can be tailored to the tastes of the individual viewer.
Yospace services major broadcasters and network operators throughout the world, including DirecTV in the US, Sky Media, Channel 4 and STV in the UK, BFMTV in France, Canal 13 in Chile, TV4 in Sweden, Channel 9 and Network Ten in Australia, and TV3, UTV and TG4 in Ireland.
Itochu Cable Systems
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+44 1784 466 388