Yospace announce Dynamic Ad Insertion for DASH

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Yospace, the industry leader in Dynamic Ad Insertion technology, has announced support for MPEG-DASH.  The development compliments Yospace’s award-winning DAI solution for HLS and allows broadcasters to monetise their live and on demand content, in a DRM-protected environment, across all major online platforms and devices.

Yospace’s system enables ad breaks to be replaced in live simulcast on the server-side, contributing to a seamless user experience in which transitions to and from ad breaks are also frame-accurate.  Personalisation can be applied too, meaning that viewers enjoy ads that are relevant to their interests.

The announcement is particularly good news for providers of live sports and major event broadcasting, who are finally free from a lot of the complications brought about by device fragmentation.  In running a combined HLS and DASH strategy broadcasters are finally able to reap the benefits of personalised ad insertion while maintaining the integrity of their hard-fought broadcast rights.