Staines-upon-Thames – 30th October 2017
Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden.
The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities.
Streaming Tech Sweden takes place in Stockholm on 22nd November.
Visit the website for more information and tickets:
“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017. Download your copy here.