May 9, 2018
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2
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The work of Yospace and Medialaan, Belgium’s leading commercial broadcaster, has been recognised at the 2018 Connies awards ceremony.
The companies were shortlisted in the Contribution to User Experience – TV & Video Category and walked away with the Silver Award for their work on Non-Linear Startover with Dynamic Ad Insertion.
Non-Linear Startover in Medialaan’s TV Everywhere service, Stievie, allows viewers to rewind a live stream then receive shorter ad breaks to help them catch up with the live action. Ad breaks that have already been seen are made skippable.
The technical achievement in providing a modern, personalised viewing experience like this has set a benchmark for broadcasters around the world.
John Moulding, Editor-in-Chief at Videonet: “Fully monetising online video is one of the great challenges of our age for commercial broadcasters. This solution demonstrates how it can be done while also boosting the viewing experience. Shortening ad breaks in replay mode, so that viewers can catch up with live, is bold as well as innovative.”
The award marks the third year in a row in which Yospace has won at The Connies, following wins with Sky UK in 2017 and Channel 4 in 2016.
The Connies celebrate the latest and best practice in the connected consumer marketplace and are highly respected by media agencies, media owners and technology partners across the globe. The ceremony was held at London’s Banking Hall on 8thMay.
Read Yospace and Medialaan’s press release marking the service’s launch here.
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.
