Two days down and my colleague tells me we’re now exactly 54.8% of the way through the show. Being at an event full of engineers I shouldn’t be surprised that someone’s actually developed an app for that. Despite tired legs and croaking voice, there’s a buzz about NAB that makes me look forward to day three. The speed with which conversations on concepts turn into new technologies means a show like NAB is always interesting.
Our main theme for tomorrow is SSAI support for MPEG-DASH and CMAF – two areas that have developed significantly in the last twelve months.
SSAI for MPEG-DASH
There’s been a lot of talk in the industry about MPEG-DASH. Yospace was the first vendor to announce server-side ad insertion (SSAI) support for MPEG-DASH and isone of the only vendors today that has live customer services using it, so we’re in a strong position to talk from a point of experience.
The ecosystem for supporting MPEG-DASH is still relatively immature in terms of players, encoders and packagers. Behind this is the fact that the specification for MPEG-DASH doesn’t specify exactly how an MPD should be expressed to support SSAI. Read the thoughts of our Founder & CTO in this blog post.
At 3.30pm our Founder & CTO David Springall will be presenting on the Bitmovin booth. He’ll be discussing our integration points as well as server-side ad insertion for CMAF. There’ll be an accompanying blog post – so check our Twitter and LinkedIn profiles to access it.