Saturday’s UEFA Champions League Final was the premier sporting event of the year. It marked the culmination of a football season in which Yospace’s Dynamic Ad Insertion platform enabled monetisation across the Premier League, UEFA Champions League and UEFA Europa League.
As a football fan it doesn’t come any bigger than the final of the Champions League. It’s one of those events that viewers tune into no matter who they support, and the match rarely lets viewers down. Two giants of the game, in Real Madrid and Juventus, going head-to-head: one showing off the talents of the best player in the world; the other going on to score one of the all-time great team goals.It's easy to see why live sport is so important to a lot of broadcaster’s plans and, with the increasing number of viewers watching online, why a reliable, user-friendly online monetisation method is essential.Come half time at a major event like the Champions League Final, we see national TV audiences go to an ad break at exactly the same moment, with a separate ad call being made on behalf of each streaming session. It’s fantastic to be able to prove the scalability of addressable DAI across multiple platforms so emphatically. I’m delighted that all our hard work is paying off.Yospace has come a long way since our first major sports event (the Winter Olympics in 2014) and in a very short period. It’s an exciting time for the company, and I’m delighted to have so many major broadcasters across the globe on board. We're already looking forward to next season - one in which our platform is to be used on an even larger scale.