It’s now over a decade since Yospace launched server-side ad insertion (SSAI) for live streaming into production. In the intervening time Yospace has helped monetise the full spectrum of major sports, not to mention era-defining news events.

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Remember Messi’s magical World Cup victory at the first winter World Cup? Or Max Verstappen’s dramatic final-lap F1 victory in 2021? Or Federer’s epic Australian Open win against his great rival Rafael Nadal in 2017? Or Usain Bolt’s unprecedented third 100m gold medal during Rio2016? All have been monetised successfully with SSAI from Yospace.

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We’ve created new innovations to deal with the high demands of live event television, working in partnership with rights-holders across the world to scale their advertising operations and increase advertising revenues. We’ve created new ways to unlock inventory, increase ad load, and improve advertising experiences in the most complicated live scenarios.

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Here’s some of our sports experience in numbers from the past decade:

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And here are just a few of the most significant news moments that we have delivered with SSAI:

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There’s plenty more to come, with 2024 alone set to deliver a Euro2024 football tournament, the Olympics, and national elections in the UK, USA, and beyond. This is on top of our usual coverage of the English Premier League (EPL), Champions League, Grand Slam tennis, NFL, Formula 1, and much, much more.

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A decade in and there’s a huge amount of growth to come yet. We’re looking forward to it!