Scaling up: Strategies to scale advertising for live OTT events
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Scaling up: Strategies to scale advertising for live OTT events
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We are pioneers of taking ad insertion server-side, with more than a decade of in-production experience servicing the world's foremost broadcasters. There is no better solution for broadcasters to monetise VOD and live content without sacrificing quality, reliability and transparency.
While, at the heart of our platform, we leverage SSAI (server-side ad insertion) and, for compatible players, SGAI (server-guided ad insertion) to replace or insert ads seamlessly into live and VOD streams.
Our solution is more than just an “ad stitcher”. Thanks to the insight we have gained into the monetisation operations of broadcasters across the globe, our platform delivers a comprehensive solution that not only delivers reliability at scale, but gives you the tools you need to maximise your ad inventory.
Consumers expect a broadcast-like viewing experience, which delivers seamless ad insertion with total reliability. Having monetised flagship global events for more than a decade, we are trusted to deliver the operational reliability that broadcasters expect.
Deliver on your content rights commitments using our alternate content targeting. Define arbitrary user groups to be selected to receive alternate content for programming with conditional access.
We have partnered with Capella Systems and Akamai Networks to deliver automated Single Live Events as a comprehensive package including encoding, packaging, stream monitoring, origination and media delivery, combined with a real time event production tool for frame accurate cueing of ad placements and content slates.
Each online user, whatever the device, creates an individual request to your ad server, so you can track your precise audience demographics to tailor and frequency cap each ad on an individual user basis.
With integrated best-in-class ad measurement, you can rely on us to build trust with your advertisers. Lightweight client SDKs are available allowing you to deliver custom ad experiences including supporting interactive formats such as SIMID. Furthermore, you can take advantage of our built-in IAB-certified viewability through the Open Measurement SDK.
Our Orchestrator module builds ephemeral monetisable channels from a dynamic schedule of live events. Single Live Events created in this way are fully integrated into monitoring and analytics dashboards.
Responsible for acquiring the live signal and transcoding it into HLS or MPEG-DASH with SCTE-35 break markers. The ESAM Playout Automation Gateway is an optional Yospace component that can take real-time data from your automation system to inject SCTE-104/35 markers into your source stream.
The encoded live stream is placed onto an origin server, or a CDN entry point. It is from this location that the yospaceCDS service pulls a copy of only the stream manifest. Because our service doesn’t need to inspect the content segments, it is agnostic to both plaintext or DRM protected content.
Our Dashboard provides you with the most critical up-to-date information regarding monetisation performance, giving you a near-real time insight into the interactions between our platform and your ad tech partners.
For customers that need to integrate our platform data into their own reporting systems, we offer both a real time API providing key metrics found in our out-of-box dashboard. We also offer full access to all system log data, empowering you to develop your own custom reports to suit your operational requirements.
Our optional SDKs are responsible for handling best-in-class ad tracking as well as IAB-certified OM SDK viewability measurement. The SDKs also support the integration of interactive formats such as SIMID. Native implementations available for iOS, tvOS, Android, Roku, with all other platforms handled with our JavaScript/ECMAScript or C++ SDKs.
yospaceCDS integrates with VAST/2.0/3.0/4.0/4.2 compliant services through simple UI-based configuration. The service is currently active with customers using FreeWheel MRM, Google Ad Manager, smartclip, SpringServe, INVIDI, Magnite and countless downstream DSPs. Advertising copy is automatically transcoded by our platform and placed onto a nominated delivery CDN.
The yospaceCDS solution supports a variety of touch points to implement business requirements such as an SCTE-224 (or similar) endpoint for regional blackout; POIS - an external service to enrich the metadata associated with a break, allowing for enhanced targeting, or removal of placement opportunities based on business rules.
We have partnered with Capella Systems and Akamai Networks to deliver automated Single Live Event as a comprehensive ‘cloud-based appliance’ that takes a raw source feed as input and delivers a monetisable stream ready for scaled distribution.
Provide a JSON document describing the stream source details, and start and end times of your events and Orchestrator builds you a monetisable stream ready for delivery into your player. It coordinates the configuration between Cambria Live and Yospace DAI to guarantee a flawless stream every time.
An instance of Capella’s cloud-based encoder and packager, Cambria Live, is automatically built in the cloud as your input feed becomes available. A variety of input feeds are supported, including Zixi, SRT and RTMP.
The combination of Akamai MSL and AMD provide a robust and globally scalable solution for delivering content and advertising media to your end users.
A web-based tool for full frame rate monitoring of the input to the Cambria Live encoder allows operators to insert production slates or ad break opportunities with a high degree of precision. The tool operates similarly to an automation system, allowing the presentation operation to set-up upcoming break and slate slots and cue them with the push of a button. Designed with monetisation at scale in mind, the tool is fully integrated with the Yospace prefetching system.
Our VOD solution leverages your existing VOD asset creation workflow. Create and transcode content as you would normally, placing it on to one or multiple CDNs, and use Yospace SSAI to dynamically fetch content from the CDN and deliver ad-stitched VOD assets.
SDK responsible for handling ad performance tracking, and trick-play policy enforcement. Native implementations available for iOS, Android, and Roku. Connected TVs and other devices are supported by the JavaScript or C++ versions.
For VOD DAI, we support VAST/3.0 or VAST/4.2 wrapped in a VMAP response. The ad request template can be configured easily through the yospaceCDS Management Console. Advertising copy is automatically transcoded by yospaceCDS and placed onto a nominated delivery CDN.
Let’s discuss how we can help you with yospaceCDS Advanced Streaming technology.
