NEWS

BT SPORT EXTENDS ITS RELATIONSHIP WITH YOSPACE FOR DYNAMIC AD INSERTION

Jul 10, 2017

·

2

min read

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership Rugby, European Professional Club Rugby Champions and Challenge Cup.

Yospace’s platform allows advertising on BT’s live channels to be replaced when viewed on the revolutionary multi-platform BT Sport service. Ad stitching is performed in a way that perfectly replicates the seamlessness of the original broadcast channel, while allowing full addressability so that the relevance of the advertising to the user is enhanced.

Greg McCall, managing director TV, BT TSO, said “Yospace have enabled us to seamlessly deliver unskippable and clickable ads within BT Sport live streams across our digital platforms and we are delighted to be extending our partnership.”

Yospace CEO, Tim Sewell, said: “BT Sport is a key player in sports broadcasting and it was clear early on just how important the user experience is to its success. This attitude reflects that of Yospace, a fact that BT Sport was quick to recognise. We are delighted that our platform’s robustness has been proved so convincingly across a regular programme of major events, and that BT Sport has committed to a long-term agreement. I’m looking forward to working with them across their impressive list of sports rights in the coming years.”

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technologyin the world today. Its solution allows live streams and on demand (VoD)content to be monetised for OTT in a way that is true to the seamless viewerexperience of linear television, while opening up benefits of digitaladvertising such as one-to-one addressability and real-time measurement.Yospace is a division of the RTL Group. Customers include; DirecTV, Fox, Sky,ITV, Channel 4, TV4, TV2, Telia, RTL, Seven, Nine & Optus.

Media contact

Recommended Reading

Yospace and Capella partner at NAB to deliver better advertising for live sports

Apr 6, 2023

YOSPACE BRINGS THE LATEST INNOVATIONS IN AD INSERTION TO IBC 2022

Jan 9, 2022

TEAMWORK FOR ‘DYNAMIC’ TOTAL VIDEO ADVERTISING SALES

Jul 11, 2019