NEWS

Former MD of Digital Media for Endemol UK Peter Cowley joins Yospace as Non-Executive Director

Jan 27, 2011

·

2

min read

Yospace eyes 2011 as the year that mobile video makes a real impact. Video to mobile specialist Yospace today announced that it has appointed digital visionary Peter Cowley to its board as a non-executive director. The appointment follows a year of unprecedented growth in customer adoption of yospaceCDS – the company’s unique video delivery platform, further underpinning Yospace’s domain expertise in the fast moving video to mobile space.“Peter’s understanding of the digital market place and enthusiasm for Yospace’s offering makes this appointment a real driver for us all. Online video is an open door for many content owners, but the complexities of managing its delivery to mobile, particularly when coupled with the complexities of ad insertion on mobile, can be a barrier to creativity and revenue. Yospace eliminates the video to mobile barrier.” commented Tim Sewell, CEO, Yospace.Peter Cowley added, “Yospace is uniquely positioned to solve a fundamental problem which is at the intersection where video meets mobile. As powerful mobile connected devices proliferate and consumer demand for video content accelerates, managing the delivery of this content will become a key success factor in who are the winners and losers in the space.”Peter Cowley is Founder & CEO of Spirit Digital Media. Spirit is a commercially driven, dynamic multi-platform content producer that operates in the UK & USA and is backed by ContentFilm. Prior to Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International.

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contact

Recommended Reading

Yospace appoints Paul Davies as Head of Marketing

Sep 13, 2023

Yospace SSAI underpins TV 2 Norway’s advertising strategy for TV 2 Play

Aug 17, 2023

IBC preview: Yospace to demonstrate the latest SSAI techniques for maximising ad revenues

Aug 8, 2023