NEWS

IBC preview: Yospace to demonstrate the latest SSAI techniques for maximising ad revenues

Aug 8, 2023

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Yospace is returning to Amsterdam for IBC in September. The company will use the event to promote the latest developments to its industry-leading server-side ad insertion (SSAI) solution for live streams and VOD.

With 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4, Yospace’s technology has been proven to deliver programmatic fill-rates that are consistently ahead of industry standards, with video completion rates over 98%. Drawing on this deep experience, Yospace will be demonstrating the latest SSAI techniques to grow ad revenues.

These include an innovative Orchestration system, which is designed to handle the increasing demands of ad-driven live sporting events. Yospace’s solution supports live streaming at mass scale and helps rights-holders maximise the advertising potential of their sporting rights.

Yospace will also demonstrate its SSAI integration with Bedrock, which builds and powers streaming platforms for leading media companies. Discover how Yospace and Bedrock are helping customers develop AVOD and hybrid SVOD/AVOD monetisation strategies to grow revenues.

Follow this link to request a demo with Yospace at IBC:

https://www.yospace.com/ibc

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contact

Paul Davies

Platform Communications

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