Oct 22, 2015
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1
min read
NextRégie, the advertising of NextRadioTV group, has implemented Yospace's dynamic advertisement replacement technology within the live stream of BFMTV.
The stream is accessible at:www.BFMTV.comRead the press release here (in French):http://www.cbnews.fr/digital/nextregie-propose-un-decrochage-publicitaire-digital-sur-un-flux-live-a1023328
Yospace is the foremost provider of server-side ad insertion (SSAI) technologyin the world today. Its solution allows live streams and on demand (VoD)content to be monetised for OTT in a way that is true to the seamless viewerexperience of linear television, while opening up benefits of digitaladvertising such as one-to-one addressability and real-time measurement.Yospace is a division of the RTL Group. Customers include; DirecTV, Fox, Sky,ITV, Channel 4, TV4, TV2, Telia, RTL, Seven, Nine & Optus.
