Oct 22, 2015
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1
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NextRégie, the advertising of NextRadioTV group, has implemented Yospace's dynamic advertisement replacement technology within the live stream of BFMTV.
The stream is accessible at:www.BFMTV.comRead the press release here (in French):http://www.cbnews.fr/digital/nextregie-propose-un-decrochage-publicitaire-digital-sur-un-flux-live-a1023328
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.