Jul 12, 2017
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1
min read
Yospace and Adstream have published a paper, entitled "Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age", to promote their findings on how to build an efficient targeted advertising structure for online broadcasting. With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.Standardising OTT ads presents 3 major challenges:
In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality. "Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age" is available to download at:http://www.yospace.com/ad-copy-management
For 25 years, Yospace has been at the forefront of the digital video revolution. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Today, we specialise in server-side ad insertion (SSAI), a technology we pioneered over a decade ago. We have helped monetise five Olympic Games, five FIFA World Cups, and thirty-five Grand Slam tennis tournaments. We have over 2,000 live channels under management and we stitch over 3.5 billion advertisements per month.
We work with the biggest names in video streaming, including DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, Optus, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
