Jul 12, 2017
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1
min read
Yospace and Adstream have published a paper, entitled "Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age", to promote their findings on how to build an efficient targeted advertising structure for online broadcasting. With TV programming increasingly available online, a door has opened for digital advertising with impressive reach and rich targeting options. This is really the first time advertisers have been able to deliver targeted ads against TV programmes. However, to achieve the same sophistication as other online channels, media, advertisers and technology providers must come together to drive standardisation.Standardising OTT ads presents 3 major challenges:
In the white paper, which was presented at NAB 2017, Yospace and Adstream put forward their findings on what needs to be done to make efficient OTT advertising a reality. "Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age" is available to download at:http://www.yospace.com/ad-copy-management
Yospace has been at the forefront of the digital video revolution for 25 years. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Our pioneering dynamic ad insertion technology has helped monetise six Olympic Games, five FIFA World Cups, forty Grand Slam tennis tournaments. We have over 2,000 live channels under management and stitch over 8 billion advertisements per month.
Customers include DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
