Yospace announce Dynamic Ad Insertion for DASH

Jul 18, 2016



min read

Yospace, the industry leader in Dynamic Ad Insertion technology, has announced support for MPEG-DASH. The development complements Yospace’s award-winning DAI solution for HLS and allows broadcasters to monetise their live and on demand content, in a DRM-protected environment, across all major online platforms and devices.

Yospace’s system enables ad breaks to be replaced in live simulcast on the server-side, contributing to a seamless user experience in which transitions to and from ad breaks are also frame-accurate.  Personalisation can be applied too, meaning that viewers enjoy ads that are relevant to their interests. The announcement is particularly good news for providers of live sports and major event broadcasting, who are finally free from a lot of the complications brought about by device fragmentation.  In running a combined HLS and DASH strategy broadcasters are finally able to reap the benefits of personalised ad insertion while maintaining the integrity of their hard-fought broadcast rights.

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

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