Oct 18, 2017
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3
min read
Staines-upon-Thames, UK – 18th October 2017 Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions, including VOS Cloud media processing platform, VOS 360 managed service, Electra™ X2 advanced media processor and Electra XVM virtualized media processor. This support will significantly accelerate time to market for new broadcast and OTT providers wishing to monetise their streams. Yospace is the world’s leading provider of server-side Dynamic Ad Insertion. The technology allows broadcasters to delivery advertising across live and VOD OTT streams. The accuracy and seamlessness of ad stitching matches that of television and ads can be made more relevant to the viewer through hyper-targeting. Yospace customers typically see view-through rates over 95% as a result. David Springall, CTO of Yospace, said: “Harmonic is among the most highly respected providers of media processing systems in the world and the VOS™ platform is a major element of its solutions portfolio. When combined with Yospace’s technology, providers are able unlock premium advertising revenue within a true TV-like OTT stream.”
Yospace has been at the forefront of the digital video revolution for 25 years. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Our pioneering dynamic ad insertion technology has helped monetise six Olympic Games, five FIFA World Cups, forty Grand Slam tennis tournaments. We have over 2,000 live channels under management and stitch over 8 billion advertisements per month.
Customers include DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
