Jun 7, 2012
Innovator brings new economies for video publishers with Flash SDK.
Staines-upon-Thames, UK, 6 June 2012: Yospace, a content distribution innovator specialising in the development of unique capabilities in multi-screen streaming, has introduced an HLS Player for Flash. This allows broadcasters and content owners to reduce the number of formats it needs to encode and store, while maintaining service for the huge installed base of Flash users during the transition towards HTML5.
HLS is the video delivery format developed by Apple for its mobile devices which do not support Flash. As well as the iPod Touch, iPhone and iPad the format is also used in Android devices and online services like Roku. It is becoming a de facto standard protocol to deliver video into HTML5 environments, the next generation foundation for the web. The development by Yospace is a component that can be added by developers into an existing Flash-based Player to allow it to consume HLS streams natively.Providers of online media, including broadcasters and on-demand services, are charged by their content delivery networks for the bandwidth to carry content to edge servers and the storage cost of caching content there. This unique development by Yospace reduces the number of formats which need to be distributed, and thus the CDN charges without reducing the service to any consumer. It therefore represents a huge commercial benefit to content providers.“While the technical press may be full of talk of the transition to HTML5 and thus the demise of the Flash Player, the reality is that this is going to be a long-term process,” said David Springall, chief technical officer at Yospace. “We have developed a solution to allow video publishers to simplify their video production workflow and increase their delivery efficiency by eliminating the proprietary protocols required by Flash without having to turn their back on a player technology that currently reaches the widest possible audience. Over the time period that will see the transition from Flash to HTML5, we believe this technology offers a practical transitory strategy for online video publishers that will deliver real financial advantages.”The software behind the HLS Flash Player was originally developed as part of Yospace’s advertising replacement system, which allows broadcasters to tailor online streaming of their linear channels to the interests of individual users. The functionality has now been extracted and is available as an SDK for developers to make their Flash Player HLS stream compatible.
Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.
Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.
In early 2019 Yospace was 100% acquired by RTL Group.