NEWS

Yospace enable Dynamic Ad Insertion for BT Sport

Oct 10, 2016

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2

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BT Sport has deployed Yospace’s innovative solution to monetise live channels across its online platforms. Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks in BT Sport’s live streams to be replaced when viewed online, in a way that is frame-accurate and seamless for the viewer, resulting in a vast amount of new inventory being made available across the broadcaster’s impressive line-up of exclusively live sports coverage. Boasting rights that include the Barclays Premier League, UEFA Champions League, UEFA Europa League and the Aviva Premiership, BT Sport has attracted millions of customers through its fan-friendly approach. In keeping with this approach, the replacement of ad breaks using Yospace’s solution ensures a true broadcast-quality viewing experience.By managing each individual streaming session, Yospace allow replacement advertisements to be chosen based on their relevance to an individual viewer and, as a result, the viewer is more engaged and far more likely to watch through the ad break.  Advertisers benefit greatly from such a high level of audience penetration while the viewer enjoys the seamless streaming of events. "BT Sport is a ground-breaking, vibrant service that brings the best quality sport to its customers across a wide number of platforms and devices," said Tony Singh, Business Affairs and Development Director at BT, "Yospace has been a strong partner as we look to open up advertising opportunities and maximise their potential while putting the needs of the viewer first." BT is a leading player in sports broadcasting in the UK and it is a pleasure to add them to our impressive list of broadcast customers," said Tim Sewell, CEO of Yospace.  "The demands of such a wide range of live sports coverage on infrastructure are huge, and our platform has proved its robustness in such an environment.  BT’s selection of Yospace further demonstrates our position as the leader in multi-platform stream manipulation."

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

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