NEWS

Yospace SSAI underpins TV 2 Norway’s advertising strategy for TV 2 Play

Aug 17, 2023

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3

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Staines-upon-Thames,UK, August 17th, 2023 – Yospace, the pioneer of server-side ad insertion (SSAI), has partnered with leading Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2’s advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.

 

The move has been fuelled by TV 2’s desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI)and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.

 

TV2 Play is among the most popular streaming services in Norway. It houses all ofTV 2's own content and a broad selection of other popular films and TV series.Its eight live channels bring the Norwegian population together around important moments, from major and local sport events to the most popular entertainment shows and 24-hour breaking news. SSAI has been applied to TV 2 Play’s VOD content at launch, with livestreams to be added in the Autumn.

 

“Yospace is a crucial partner for TV 2’s advertising strategy,” said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. “We needed an SSAI solution that would deliver an excellent TV experience across all content types and players, while providing operational efficiency across VOD and live. Yospace’s huge experience and many customer implementations made it the obvious choice for TV 2 Play.”

 

Yospace’s SSAI solution is built on 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4. Its technology has been proven to deliver programmatic fill-rates that are consistently ahead of industry standards, with video completion rates over 98%.

 

“We’re thrilled to be working with TV 2 to help it achieve its advertising goals,” said Edward New, Commercial Director at Yospace. “Like many broadcasters and streaming companies adopting an ad-supported strategy, TV 2 has acknowledged the importance of putting the viewer experience first and foremost in their plans. We take huge pride in delivering a premium SSAI service across live and VOD, while also providing the best business value with high view-through rates and consistent reporting.”

 

Yospace is exhibiting its SSAI solution at IBC, Rai Amsterdam, 15-18September, on stand 5.C78a. Demonstrations can be booked via this link:

www.yospace.com/ibc

About Yospace

Yospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contact

Paul Davies

Platform Communications

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