Oct 30, 2017
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Staines-upon-Thames – 30th October 2017 Yospace CTO David Springall is to present a paper, entitled “Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age”, at Streaming Tech Sweden. The paper, which will be co-presented with Adstream CTO Andy Jones, looks at the ability to exploit hyper-targeting and programmatic advertising through Dynamic Ad Insertion and the need for effective ad copy management in the online arena, covering factors such as commercial rights, regulations and technical specifications, to fully exploit these new revenue opportunities. Streaming Tech Sweden takes place in Stockholm on 22nd November. Visit the website for more information and tickets:https://www.streamingtech.se“Translating Broadcast Ad Copy Principles to the Dynamic Ad Insertion Age” was originally presented at NAB 2017. Download your copy here.
Yospace has been at the forefront of the digital video revolution for 25 years. From the early days of mobile delivery, to the mass consumption and monetisation of premium streaming, we have a history of driving business success for the world’s biggest telcos, broadcasters, and media companies.
Our pioneering dynamic ad insertion technology has helped monetise six Olympic Games, five FIFA World Cups, forty Grand Slam tennis tournaments. We have over 2,000 live channels under management and stitch over 8 billion advertisements per month.
Customers include DIRECTV, FOX, and Tubi in the USA; Allente, Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine, and Seven West Media in APAC.
Yospace sits under RTL Group’s adtech unit.
www.yospace.com
