Oct 15, 2017
Yospace and BT Sport were recognised at the Content Innovation Awards for the completion of a full season of sports coverage with Dynamic Ad Insertion enabled.
The project earned praise for proving how to implement DAI successfully at scale to support the biggest sporting events, including Premier League and UEFA Champions League.
Winning in the “Next Gen Advertising” category, Yospace beat entries from Spott, Mautilus and Newstag to become the first company to win at the prestigious CIAs two years running.
The awards, which are presented in Cannes by Digital TV Europe and coincide with MIPCOM, have fast become one of the most sought-after in online broadcasting.
Coverage of the evening is available on the awards website:
Read more about Yospace’s work with BT Sport here.
Yospace is the foremost provider of server-side ad insertion (SSAI) technologyin the world today. Its solution allows live streams and on demand (VoD)content to be monetised for OTT in a way that is true to the seamless viewerexperience of linear television, while opening up benefits of digitaladvertising such as one-to-one addressability and real-time measurement.Yospace is a division of the RTL Group. Customers include; DirecTV, Fox, Sky,ITV, Channel 4, TV4, TV2, Telia, RTL, Seven, Nine & Optus.