INSIGHTS

How we monetised Euro 2024

The 2024 edition of the UEFA European Football Championship was one of the most streamed sporting events in Europe to date. The month-long tournament pitted football nations against each other in a series of make or break knockout matches that had viewers on the edge of their seats.

This report presents three matches from the tournament that demonstrate some of the biggest challenges in streaming and monetising major events using addressable advertising. It highlights some of the pain points to prepare for if you’re running an advertising-supported live streaming business.

With streaming set to become the primary method of watching and monetising live television, the scale that rights-holders need to support is only going to grow from here. This report provides a valuable guide to the digital advertising challenges that lie ahead.

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Download our complimentary white paper today

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Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
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Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
Oops! Something went wrong while submitting the form.

Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
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