INSIGHTS

How to monetise football

Learnings in dynamic ad insertion from the Euro 2024 football tournament

The high-stakes action of live tournament football has the power to bring together captive TV audiences around the world like very few other events can. And when you get to the knockout stages, entire nations are on the edge of their seats with every kick.

With streaming set to become the primary method of watching and monetising live television, fulfilling the revenue potential of addressable advertising at mass scale, with a constantly fluctuating audience, will become even more critical. Live sports – and football in particular – can hold incredible advertising value for the rights-holder, as long as the right advertising technology is in place to unlock it.

This report examines how to monetise football using dynamic ad insertion. It looks at three matches from the Euro 2024 pan-European football tournament that represent some of the most significant challenges in streaming and monetising tournament football. It collates data from 13 rights-holders across four continents and highlights some of the key pain points to consider when running an advertising-supported live streaming business.

For anyone with an interest in monetising football, or any other major sports events, this report will serve as a valuable guide to the digital advertising challenges that lie ahead.

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Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.

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