INSIGHTS

The New Life of The Living Room 2024

This year, our RTL colleagues at RTL AdAlliance published the 3rd edition of its exclusive research: The New Life of the Living Room.

This expanded edition analysed the Total Video viewing habits of 11 European Countries in detail, and also expanded further to the USA for the first time.

The research provides detailed analysis of each country and their viewing habits, but also takes a step back, with a wider perspective, to look at general comparisons between Europe and the US.

From the ownership of video devices to the complexities of consumption across various devices and platforms, the study has got it all covered. But it doesn't stop there. RTL AdAlliance also explores attitudes towards ads in different video environments and sheds light on the budget allocation for video entertainment.

Download the research from RTL AdAlliance's website here: https://rtl-adalliance.com/article/new-life-living-room-2024

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