INSIGHTS

SUPPORTING ADDRESSABLE, AD-SUPPORTED, LIVE VIDEO AT SCALE

The mass reach of live television makes it incredibly valuable to advertisers, especially during major live events.  As live OTT services enter the mainstream there is a fantastic opportunity to improve yield through one-to-one addressability and programmatic trading, but the system only works if the viewing experience matches the seamlessness of linear television, and at scale.

What are the challenges that broadcasters face in delivering the experience and scale of TV with the capabilities of digital?  Akamai, SpotX and Yospace have the experience to answer this question from all points of the OTT advertising workflow.  Together they present the latest innovations in marrying advanced advertising with scale and reliability in this white paper.

SCALE

Audiences for live streams are breaking records with each successive major event at a time when video advertising is becoming more and more complex.  With tools like addressability and programmatic trading coming into play, there may be 5, 6 or 7 ad calls per viewer per ad.  Yospace CTO David Springall speaks to nScreen Media about how innovative prefetch systems are required to successfully monetise the streams.

MONETISATION

There are two principal requirements of any rights holder live-streaming a major event: first, to provide viewers with a reliable, seamless, high quality experience; second, to provide advertisers with all the advantages they’ve come to expect from digital, including addressability, programmatic trading and accurate per-viewer measurement.  Yospace CEO Tim Sewell speaks to SpotX at NAB18 about how these challenges are being met.

VIEWER EXPERIENCE

Live television has historically provided a very smooth experience for the viewer, and similar expectations have been set for live streaming.  How can a broadcaster or rights-holder ensure a TV-like live streaming experience while delivering on the increasingly complex demands of advertisers?  Yospace Founder & CTO David Springall speaks to SpotX at NAB18 about how this challenge is being met.

Read more on these topics from Yospace, SpotX and Akamai in this article from nScreen Media.

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From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

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Download our complimentary white paper today

Submit your details to receive the latest insights.

From time to time, we would like to contact you to share case studies, articles, user guides, and reports that we think will be of interest. Any content we send will be written by experts in the field of video streaming and advertising and we will always endeavour to make it informative.

I agree to receive email marketing communications from Yospace.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Yospace is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.

By clicking submit below, you consent to allow Yospace to store and process the personal information submitted above to provide you the content requested.

Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
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Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
Oops! Something went wrong while submitting the form.

Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
Oops! Something went wrong while submitting the form.

Download our complimentary white paper today

Submit your details to receive the latest insights.

Thank you! Click to download the findings.
Oops! Something went wrong while submitting the form.

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